In 1924, architect Harvey H. Lockridge designed The Insurance Exchange, known then as The Middough Building. Adorned with an intricate terracotta façade of sea serpents, flowers, and children at play, the 8-story Beaux Arts building was one of the largest commercial buildings in Downtown Long Beach when it opened in 1925. Middough’s Men’s and Boy’s Clothing Store occupied the first level, while office spaces were leased on the upper floors. The building also featured a rooftop gymnasium with spectacular views of Downtown Long Beach.
Today, traces of Middough’s signage can still be seen on the building’s brick exterior. Now home to a mix of restaurants and nightclubs on the ground floor, the upper units have been converted to contemporary residential lofts.
Located at 207 E Broadway, Downtown Long Beach.
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Photos of the Insurance Exchange:
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